Research: My brother the devil.

Here is a presentation I made on my research of 'My brother the devil' using Prezi.

Emma Tovey: My brother the devil (2012) Research. on Prezi

Skyfall Research

Skyfall is the 23^rd James Bond film from MGM, Columbia Pictures and Sony Pictures Entertainment. Although initially having financial difficulties, the film has an estimated budget of $150 million (approximately £93million) and a third of this is reported to have come from product placement deals. I have found that some of the advertisements, including those advertising these products, are shown on television after 9pm on channels such as Sky Atlantic and Channel 4.

The companies that are partners with the film include OPI, VisitBritain, Sony, Omega, Coca-Cola Zero and Heineken. This information can be found on Skyfall’s official website. The website also includes images, videos and downloads.

These adverts can also be accessed on Youtube which is another way for Skyfall to gain a larger audience. The Youtube account also shows video clips from the film and past James Bond films. So far the ‘jamesbond007’ account has 14,722 subscribers and over 13,000,000 video views.

Youtube was also used to air the première of Skyfall live (shown here) this gave everyone with internet the chance to see many interviews with the cast and production team. The première  which was held at the Royal Albert Hall, was also on the date of the 50^th anniversary of the very 1^st James Bond movie which helped to gain a lot more press, as well as this, producers Michael G. Wilson and Barbara Broccoli announced that the Prince of Wales and the Duchess of Cornwall would be attending the première.

Youtube is also a great platform to advertise the soundtrack of the film which is sung by multi-award winning singer, Adele. The soundtrack can easily be found on Youtube in the music section along with the most viewed songs of the week.
The song can also be found on iTunes and costs 99p. The song, which was first premièred on Adele's website, managed to top the iTunes chart within 10 hours of release. 

The internet also promotes the film on various news websites that share the latest information about the film. Some of the websites are shown below.

Among these websites are some that promote the film through competitions, they offer a chance to win tickets to the premiere, win a holiday abroad and various different merchandise. The slideshow below shows some of these websites. 

Some of the merchandise promoting Skyfall include a fragrance, USB stick, special edition Sony laptops, soundtrack and the ‘Bond on set: filming Skyfall’ book. The previous James Bond films are also on stands in many stores that highlight the 50th anniversary of them. This draws attention to the new release while people are grocery shopping.

Skyfall has also be advertised in newspaper, below are some examples of advertisement in the week before the release of the film. They include cast interviews and information on the premiere. Here are some examples of this:

I have found many photo billboards around London with advertisements of Skyfall, they also appear on the side of buses and at bus stops. Some of the images of these are shown below.

The film itself was released on Friday 26^th October and is available to watch in many cinemas including; ODEON, Cineworld, Vue and independent cinemas. In some UK cinemas, the film was prepared to be shown over 30 times in one day; almost 100 times in the opening weekend. 

Our final Swede

This is our final swede which we also uploaded to YouTube so that it was viewable to our target audience. We posted links to the Youtube page on our Twitter and Facebook accounts which helped to raise the amount of views we recieved, so far the swede has over 115 views and 2 'likes'.

Planning/making our swede.

To plan our swede, we discussed as a group which films we all knew of and could use. We came to the agreement on 'Scream'. We then watched clips from the film and decided that we thought the opening scene would work best. We then watched the clip again and focused on the dialogue so we could ensure that we included all the main lines between ghost face and Casey Becker.

For props we agreed that the popcorn would be an imortant part and would help to set the scene. We brought this ourselfs and used a cardboard box as a frying pan. We made the scream mask ourself with paper and maker pens using images from google as a guideline of how it should look. We also drew a paper knife. For ghost face's custome, we used plastic bin liners and added wholes for Dionne's arms. Finally we used our own mobile phones for the converstation between Dionne and Layla.

Our actors for the swede were Layla and Dionne and me and Yasser were the directors, Yasser also was the voice of ghost face. We came to this agreement as we thought that Layla could fulfil the stereotypical role of a blonde and Dionne was happy to be ghost face, although there was some difficulty while running with the mask on so we had to be aware of health and safety issues.

Fortunately, we had the opportunity to use the lower ground kitchen in college for our swede, this was perfect as the opening scene to Scream was in the kitchen of a house. We used the corridors for the running scene and had to inform the nearby teachers that Layla would be screaming, this ensured we did not disrupt their classes.

We had to be aware of the fact that we only had one lesson to complete the filming, we worked well as a team as we managed to get all the shots we needed. Although our timekeeping skills were good, we could have added a few more shots at the end of the scene if we had more time.

Creating an Ad campaign - Interview

This is a video we made using the flip cam to help with marketing our swede. We researched questions that were asked on Youtube interviews and then created a rough script using questions we thought were appropriate for our swede. This short interview was posted on Facebook and Twitter to help to promote our swede.

Editing our Swede.

 

Above is a screen grab of editing our swede using Final Cut Pro, we had to chose between a variety of shots to find the best ones and then join the different cuts together, we also had to add music from Youtube during editing. You can also add effects during the editing process, however, we chose not to add effects (this is shown in the second image). The final image shows how the different shots were edited to form a seamless sequence, we done this by using match cuts.

Creating an Ad campaign - Twitter

Twitter is a social networking site that has over 517 million active users worldwide, the majority of its users are aged 18-25 years. This is extremely important for advertising our swede as this is the age group that we aimed to reach.

I used twitter to post our pictures we use for our marketing, I also posted links to our other social networking site as well as the interview and final swede.

The Twitter account gained 6+ followers in a few weeks which may have helped to gain views for the video itself, which was posted on Youtube, this makes it clear that social networking is a vital aspect in ad campaigns as they help to reach a wider audience and raise awareness of the movie quickly.

On the left is an example of the pictures that I tweeted on our swede's Twitter account, it is a poster used as part of our ad campaign. Many twitter accounts of movies post behind the scene pictures and the posters too.

These are some of the tweets from our Twitter account, I used them to build anticipation for those following the account.

This is an how the Twitter account appears to anyone who views the page, I added an icon and background image to make the page more aesthetically pleasing.

Creating an Ad campaign - Poster

Here is a poster I made using Photoshop as part of our ad campaign for our swede. I used inspiration from the original film poster which includes a similar layout and image. The font used it also the same as the fonts from the sequels of Scream.

Presentation

This is the presentation we have shown to the class about our swede.

Researching Swedes

 The Dark Knight Spoof Sweded

This is a swede for the Warner Bro's movie 'The Dark Knight'. This helped me to understand the concept of a swede and gave me ideas of what we could use in our own swede. I liked the use of props in this swede and the customes were extremely realistic.The use of sound also showed that it can be used to build tension and would be useful to add to our sweded during editing. This swede also used a variety of shot types which reminded me that we have to vary our camera angles. I liked the fact that this swede included all of the important scenes from the film, however, in our group's swede we eventually decided to use just the opening scene rather than a variety of clips.

Mean Girls Sweded

This is a swede of the movie 'Mean Girl's'. I thought that the swede seemed to drag on for a long period of time which meant it became a little boring at times. This made me think that in our own swede we had to make sure that the audience would remain engaged in it. However, I liked the use of accents in the swede, this gave me the idea that if necassary we could use accents in our swede; we did this for the character of 'scream'.

Production, Distribution and Exhibition - Emma Tovey

We had to find out about production, distribution, marketing and exhibition (exchange) in the film industry.

Above are the images of the work I completed, to summarise what I found;
During pre-production of a film, the idea is developed and preparations for filming are made. The film itself is shot during production and is edited during post-production.
The distribution of a film is the process in which a film is made viewable to the audience, for example, by being released into a cinema.
Marketing of films are ways in which the film is promoted in order to gain a larger audience and a greater awareness of the film, this is to ensure that the film makes money.
The final process is exhibition, these are the ways in which the film is broadcasted (including DVD, TV and the use of internet).

I also looked into the making of 'Batman Begins' as a way of understanding the processes more clearly. The information that I found is shown above.