FILM
INDUSTRY
Production: This is the
process of making a film. It involves an initial story, idea, or commission,
through scriptwriting, casting, shooting, editing, and screening the finished
product before an audience that may result in a film release and exhibition.
Distribution: The intermediary between production and exhibition
and involves the following functions: sales, that is, the securing of rental
contracts for specific play dates; advertising directed to theatres through
trade publications and to filmgoers through the print and electronic media; the
physical delivery of prints to theatres, and the method of release.
Marketing:
This is the process of communicating
the value of a product or service to customers. Every film has to have a
marketing plan: Who what when where how, Strategies to motivate audiences
interest/awareness and taking advantage of the Media, publicity, promotions and
the internet. Examples of how marketing is used in the Film industry are:
Trailers, Interviews, Billboards, Newspaper adverts, related Merchandise.
Exhibition: This is the retail branch of the film industry. It
involves not the production or the distribution of motion pictures, but their
public screening, usually for paying customers in a site devoted to such
screenings. What the exhibitor sells is the experience of a film (and,
frequently, concessions like soft drinks and popcorn) because exhibitors to
some extent control how films are programmed, promoted, and presented to the
public, they have considerable influence over the box-office success and, more
importantly, the reception of films.
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