This is our final swede which we also uploaded to YouTube so that it was viewable to our target audience. We posted links to the Youtube page on our Twitter and Facebook accounts which helped to raise the amount of views we recieved, so far the swede has over 115 views and 2 'likes'.
Tuesday, 23 October 2012
Our final Swede
This is our final swede which we also uploaded to YouTube so that it was viewable to our target audience. We posted links to the Youtube page on our Twitter and Facebook accounts which helped to raise the amount of views we recieved, so far the swede has over 115 views and 2 'likes'.
Planning/making our swede.
To plan our swede, we discussed as a group which films we all knew of and could use. We came to the agreement on 'Scream'. We then watched clips from the film and decided that we thought the opening scene would work best. We then watched the clip again and focused on the dialogue so we could ensure that we included all the main lines between ghost face and Casey Becker.
For props we agreed that the popcorn would be an imortant part and would help to set the scene. We brought this ourselfs and used a cardboard box as a frying pan. We made the scream mask ourself with paper and maker pens using images from google as a guideline of how it should look. We also drew a paper knife. For ghost face's custome, we used plastic bin liners and added wholes for Dionne's arms. Finally we used our own mobile phones for the converstation between Dionne and Layla.
Our actors for the swede were Layla and Dionne and me and Yasser were the directors, Yasser also was the voice of ghost face. We came to this agreement as we thought that Layla could fulfil the stereotypical role of a blonde and Dionne was happy to be ghost face, although there was some difficulty while running with the mask on so we had to be aware of health and safety issues.
Fortunately, we had the opportunity to use the lower ground kitchen in college for our swede, this was perfect as the opening scene to Scream was in the kitchen of a house. We used the corridors for the running scene and had to inform the nearby teachers that Layla would be screaming, this ensured we did not disrupt their classes.
We had to be aware of the fact that we only had one lesson to complete the filming, we worked well as a team as we managed to get all the shots we needed. Although our timekeeping skills were good, we could have added a few more shots at the end of the scene if we had more time.
For props we agreed that the popcorn would be an imortant part and would help to set the scene. We brought this ourselfs and used a cardboard box as a frying pan. We made the scream mask ourself with paper and maker pens using images from google as a guideline of how it should look. We also drew a paper knife. For ghost face's custome, we used plastic bin liners and added wholes for Dionne's arms. Finally we used our own mobile phones for the converstation between Dionne and Layla.
Our actors for the swede were Layla and Dionne and me and Yasser were the directors, Yasser also was the voice of ghost face. We came to this agreement as we thought that Layla could fulfil the stereotypical role of a blonde and Dionne was happy to be ghost face, although there was some difficulty while running with the mask on so we had to be aware of health and safety issues.
Fortunately, we had the opportunity to use the lower ground kitchen in college for our swede, this was perfect as the opening scene to Scream was in the kitchen of a house. We used the corridors for the running scene and had to inform the nearby teachers that Layla would be screaming, this ensured we did not disrupt their classes.
We had to be aware of the fact that we only had one lesson to complete the filming, we worked well as a team as we managed to get all the shots we needed. Although our timekeeping skills were good, we could have added a few more shots at the end of the scene if we had more time.
Creating an Ad campaign - Interview
This is a video we made using the flip cam to help with marketing our swede. We researched questions that were asked on Youtube interviews and then created a rough script using questions we thought were appropriate for our swede. This short interview was posted on Facebook and Twitter to help to promote our swede.
Editing our Swede.
Above is a screen grab of editing our swede using Final Cut Pro, we had
to chose between a variety of shots to find the best ones and then join
the different cuts together, we also had to add music from Youtube
during editing. You can also add effects during the editing process,
however, we chose not to add effects (this is shown in the second image). The final image shows how the
different shots were edited to form a seamless sequence, we done this by
using match cuts.
Monday, 22 October 2012
Creating an Ad campaign - Twitter
Twitter is a social networking site that has over 517 million active users worldwide, the majority of its users are aged 18-25 years. This is extremely important for advertising our swede as this is the age group that we aimed to reach.
I used twitter to post our pictures we use for our marketing, I also posted links to our other social networking site as well as the interview and final swede.
The Twitter account gained 6+ followers in a few weeks which may have helped to gain views for the video itself, which was posted on Youtube, this makes it clear that social networking is a vital aspect in ad campaigns as they help to reach a wider audience and raise awareness of the movie quickly.
On the left is an example of the pictures that I tweeted on our swede's Twitter account, it is a poster used as part of our ad campaign. Many twitter accounts of movies post behind the scene pictures and the posters too.
These are some of the tweets from our Twitter account, I used them to build anticipation for those following the account.
This is an how the Twitter account appears to anyone who views the page, I added an icon and background image to make the page more aesthetically pleasing.
I used twitter to post our pictures we use for our marketing, I also posted links to our other social networking site as well as the interview and final swede.
The Twitter account gained 6+ followers in a few weeks which may have helped to gain views for the video itself, which was posted on Youtube, this makes it clear that social networking is a vital aspect in ad campaigns as they help to reach a wider audience and raise awareness of the movie quickly.
On the left is an example of the pictures that I tweeted on our swede's Twitter account, it is a poster used as part of our ad campaign. Many twitter accounts of movies post behind the scene pictures and the posters too.
These are some of the tweets from our Twitter account, I used them to build anticipation for those following the account.
This is an how the Twitter account appears to anyone who views the page, I added an icon and background image to make the page more aesthetically pleasing.
Creating an Ad campaign - Poster
Here is a poster I made using Photoshop as part of our ad campaign for our swede. I used inspiration from the original film poster which includes a similar layout and image. The font used it also the same as the fonts from the sequels of Scream.
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